TIps on Renovating your Website
Before you jump in and enlist someone to re-build your website, give some thought to these tips to make the process a little easier...
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List what you like and don't like about your current site.
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Give some thought to what you want the new site to look like and do. Find a few examples of sites you like to get ideas on things like pages/content, colours, layout and features.
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Be specific - list things what you want the site TO DO.......eg capture people's email address for inclusion into a newsletter or subscription.....OR......sell your products online and allow people to purchase with a credit card.....OR.....display a video of your products ton the front page so visitors see it as soon as they visit the site.........OR.........I just want a basic site to display my services, some simple graphics and advertise my contact details.
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Have your content ready - any images or blocks of text for your pages in a Word doc or similar.
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Have some type of measuring system to let you know how many people come to your site and what they do while they are there.
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Let the offline world know too. Advertise on your business cards, letterhead, stickers, cars, everywhere you can. Commit yourself to making this an integral part of your business - the web has developed beyond just simple websites. Give some thought to paid online advertising via Google Adwords. This will add immensely to the site's success.
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..... and MOST IMPORTANT :) - Be nice to your web guy (or girl) - your biggest advantage is not that he (or she) can make your website look "pretty" or perform well, but that he (or she) is your information source to let you know of the latest developments in internet marketing, technologies, and trends that can make a good site a great site.
The list goes does on, and it's all about doing little things consistently
Start with these tips, and your chances for speedy success will be great